Culture Vultures: left unsupported, these potential saboteurs will destroy shoots of growth either deliberately, or simply through lack of interest. Why does it matter? Highly successful companies recognise the value of their culture. Their staff know how to respond and what is expected of them. Their skills and expertise are valued and built upon. They are trusted to deliver. Highly successful companies attract and retain staff. Their leaders clearly define the business values and bring them to life through their decision making, behaviours and brand. Highly successful companies understand that the recruitment process is two way, that they have to appeal to potential employees to come and
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